Social Satisfactions – enjoyable company, attentive service and sound advice on food and wines. In this very competitive market guests are strongly influenced by the pricing and packages. Defining a proper marketing mix for hotel industry is crucial for the success of hotels marketing efforts. . The hotel rate codes and packages are defined keeping in mind to attract or impress guest. There are two kinds of promotional strategy: push promotions and pull promotions. Since 2012 Setupmyhotel.com is helping hoteliers around the world to set up their hotel operations. The chunk of money that a supplier sets for his product is labeled as price. A marketing mix is used to indicate the several marketing variables used by the sales team to target specific guests or target market segments (E.g. This analysis done by the sales and marketing department can help the top management to identify these specific requirements and work along with the management to either develop such facilities or make the required improvements. It is commonly used in food and beverage service industry and it is a very efficient tool for promotion. It is a process of face-to-face or telephonic conversation with one or more potential guests for the purpose of making sales. It is also called the internal selling which is the efforts made when guests are already in the premises, to increase the revenue of a sale. A Study on Marketing Mix of Hospitality Industry Dr. Shreya Bhargav* Abstract: Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. The hotel should have the right facilities / services, define good promotional strategies (both online and offline) … Place or Location of the hotel e.g; choices like in city, outskirts of city, resort area, hill station. Product Element of Hilton Hotels Marketing Mix Hilton Hotels and Resorts can be classified as a full service hotel. It can also be considered as the Four P’s – Product, Price, Place and Promotion. The hotel should have the right facilities / services, define good promotional strategies (both online and offline) and finally with the right pricing. Each organization or individual is known as a ‘marketing intermediary’ or ‘channel member’. I have never visited the college but have heard very positive reviews about it. On the other hand, sweepstakes require entrants to fill in their names and contact details only. Also the sales and marketing activities should be the highest during this period. was in the sphere of hotel management suggested me this college. trains, buses, taxies etc. Pre-encounter marketing mix happens before the customer meet (encounter) the service provide. Some companies have in-house Public Relations departments to deal with publicity of the company while others may rely on professional Public Relations companies for a fee. Special packages offered by resorts, hotels, and convention centers to attract conferences and meetings with a large group of people. It is a joint marketing activity with select intermediaries, it requires team work and advertising cost can be shared. This period falls between peak season and off season, And this time is considered as the best time to attract new business as the rooms are available and a medium or highest rates can be charged. It can be in the forms of advertisements in newspapers, magazines, hoarding, sides of public transport (e.g. The hospitality industry includes many sectors like Hotels, Hostels, When it comes to marketing in the hospitality industry, remember the customer is what matters - you need to cater to what they want and the above methods are an excellent way to gain insight. Promotion is the way hotels communicate to target customers. It also establishes a positive value in the minds of customers by communicating with those who have visited the organization. (PDF) A Study on Marketing Mix of Hospitality Industry | Dr. Shreya Bhargav - Academia.edu Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. Hotel chains like Club Mahindra hold sweepstakes to attract guests and giving prizes. Economic Satisfactions – good value for money, rapid service, convenient location, and credit facilities. It can also be considered as the Four P’s – Product, Price, Place and Promotion. This refers to the accessibility of the products to consumers.

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