When your driver goes #BeyondFiveStars, share a compliment. According to RXBAR, midway through the campaign’s run, awareness had increased from 8 percent to 15.3 percent. The ad will run during Super Bowl LII as a 15-second teaser and drive users back to the full film online. I write about marketing/advertising/branding in any way, shape or form. 10 Exceptional Digital Marketing Campaigns in 2017. Adding to the movement, Olay’s #FaceAnything campaign enlisted the Fearless 9, nine influencers across a wide range of professions and backgrounds, including a comedian, a gold medalist, and a cancer survivor. In June of last year, IHOP teased on Twitter: “For 60 years, we’ve been IHOP. The marketing is a mix of short quirky ads showing fun personalized Whole Foods shopping experiences. This is happening here. ”  The ads get full marks on changing up the Whole Foods brand story! Therefore, brands succeed by delivering well-thought, carefully crafted marketing campaigns that involve and engage. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. They’re a first step in introducing a company to its intended audience - or reminding them of its existence. They asked us to tell real stories about real people, they wanted it shot in black and white, and they wanted energy, enthusiasm and candor from the people involved. The results  included 32,000 Swedes signing up to answer 200,000 call. In December, Spotify began its #2018Wrapped campaign, encouraging listeners to check their year-end listening stats at Spotifywrapped.com. In celebration, they brought a multi-channel social campaign to the masses that combined 60-second  videos that were aired during the 2018 event and a digital strategy that will roll out throughout the year. By providing invaluable insights via the campaign’s primary landing page, spreading awareness on social media and launching an incredibly powerful YouTube video plus TV ad, the organization has not only used the striking visual of ringing the end of treatment bell to capture the attention of its audience, but its positive message showcases the enormous value of its ongoing efforts. Every day, people make generalizations about people with disabilities—and many may not even realize they're doing it. Nike stoked controversy when it revealed an ad starring NFL quarterback Colin Kaepernick. The front of the package is simple. Not only that, but the premise of the campaign – to post awkward teenage pictures – tapped into society’s curious need to see celebrities looking less than perfect. Due to the show’s serious themes, based largely on the oppression and slavery of women, despite the brand using social media taglines such as ‘join the resistance’ referring to the patriarchal society present in The Handmaid’s Tale, the product itself was completely wrong for the campaign - and for obvious reasons. To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed a dazzling digital marketing campaign rich in content across a host of channels and touchpoints, including website, mobile, social media and video. The campaign ran across social media channels, as well as a microsite. Don't Separate.'. For example, Burger King improved its ranking by 30 places. But opting out of some of these cookies may have an effect on your browsing experience. Through one inexpensive tweet, this social media campaign quadrupled IHOP’s burger sales! Here is a list of outstanding digital marketing campaigns from 2018. On June 4 the International House of Pancakes, or IHOP, tweeted that it was rebranding itself as IHOb. Aside from the fact it’s aim was to raise money for a great cause, the campaign tapped into the power of leveraging celebrities and their large followings in campaigns. “We’ll now advertise the brand for the rest of our lives,” added Watson, with CCO Chris Adams going on to say that “we’re already working on where this character can go from here [and] innovative ways that it can come to life in digital executions. This campaign was really intended to move the brand to a much more human place … but also have a strong nod to the individuality and diversity of everyone that loves the brand. And isn’t this getting straight to the core of social media? Copyright © 2005 - 2020. “There’s a strong connection between the Kohl’s brand and how customers feel, and what’s happening with those global stars up there on stage thanking their moms,” says Will Setliff, Kohl’s executive VP of marketing. ), A post shared by DJ KHALED (@djkhaled) on Jan 1, 2018 at 10:32am PST. Within the very first year, the foot traffic into the stores is gaining some traction at a micro level. to create a presence in a place where their audience is actively hanging out. The year-in-review campaign is delivered in the quirky tone as the “Goals” campaign. Their website is straightforward and their FAQ’s forthright. The Best Video Marketing Campaigns. Then, Unilever was another top performing brand. Little did we know that the Colonel wasn’t keeping it a secret. The 25-minute video is a compelling mash-up of promotion and practical content. I'm a Forbes contributor, CMO Whisperer, writer, content marketer, influencer, advertising/branding guy, screenwriter, idea generator, massive coffee imbiber. Relevant Social Theme and Calls to Actions, First, the top-ranked campaign was ‘Dads #ShareTheLoad’ from Ariel Matic. His inclusion in t… All of the above campaigns use elements that humanize the brand, producing emotions and encouraging empathy. Editor’s Pick: My favorite Tool for Social Media Campaigns –, the aim was to humanize the brand’s story. The #2018Wrapped campaign encompasses over 350 unique ads, many of which are region specific, featuring nearly 50 artists and creators. From social movements to big-name brands trolling their rivals, social media has seen some great campaigns in 2018 so far and we’re excited to see what happens next. Also, brand building efforts must consider the short term impact it can have on leads and sales as well as the value of considering strategies that look to enhancing relationships over time. The company will compare LinkedIn activity in these markets with markets that have not been targeted to better understand the results of the campaign. 2018 has only begun, but there are already some fantastic ad campaigns out there to learn from. Initially aired at the Superbowl, the ‘Alexa Has Lost Her Voice’ campaign was not only funny and incredibly creative, but it used influencers in a way that placed the benefits of its voice technology-driven product at the heart of the production. They tell you they are owned by Kellogg’s. In exchange, the duo would donate money to help Puerto Rico overcome the damage caused by Hurricane Maria. The marketing ads are only one piece of the image transformation. According to Amazon's Executive Creative Director: “We’re always trying to innovate on behalf of our customers and even though I think we’ve proved conclusively that nobody could ever replace Alexa, we hope that viewers have as much fun watching this, as we had making it.”. Best marketing campaign of 2018 OKCupid’s DTF(all head over heels) campaign. Adweek called it “a print ad headline for the ages.”  Meghan Farren, Chief Marketing Officer, KFC UK and Ireland says, “it wasn’t about winning at the time, it was about gaining back the trust of our customers.” The campaign ultimately worked because it made the KFC brand human. In The Sun and Metro, KFC ran a full-page print ad crafted by agency of record Mother London (KFC). “Because that’s a moment. Using the free plug from one of Netflix’s most marketable shows, Eggos saw a roaring comeback thanks to a social team that quickly jumped on the hype around the #StrangerThings hashtag that dominated the airing of season two. Launching 2 new products, the promo delivered sizzling production value, exciting visuals, cool celebrities, big entertainment, upbeat music, witty humor and an epic battle! These are Lifebuoy’s ‘#HelpAChildReach5,' Knorr’s ‘Love At First Taste,' ‘The Vaseline Healing Project,’ and ‘The Radicalization of Persil.’ Additionally, Unilever had 50 more campaigns in various marketing competitions considered by WARC. Off the back of the Women’s March in January 2017, the social media presence of the movement snowballed until it seemingly reached a head in October 2017 when the #MeToo hashtag first appeared. Join the game and learn key digital marketing skills that keep you ahead of the pack. by Jose Angelo Gallegos | Apr 2, 2018 | Social Media Marketing. The services provided help recipients address challenges and achieve personal goals. Their marketing campaign is totally in-sync with the brand’s no “B.S.” approach to the nutrition found in their bars and it translates into everything they do. A fresh, innovative and forward-thinking digital marketing campaign, executed seamlessly, has the power to inspire, educate, entertain and attract audiences to a brand like nothing else can. But not only did Kelloggs’ social team jump on a current trend, they also created a variety of different kinds of posts across a range of channels; from videos on YouTube to GIFs on Twitter, they tapped into what people wanted at that moment.

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